QR Code in Hong Kong

Unlike Japan, QR code is not widely used in Hong Kong but just remember some of the magazines like Weekend Weekly and New Monday.

The QR code has been enhanced with features here in Hong Kong, named dood me co (嘟嘟碼) powered by "2DiC", with a bit different on the layout which include the 2d bar code as well as a 10-digit number code, which benefits the user without a camera featured mobile phone. To link the printed media with interactive technology everywhere conveniently, adding value to both marketer as well as the user on mobile marketing.

Click here and watch the cooking demo

dood me co's System Architecture

Weekend Weekly x dood me co

 

Sources:

dood me co

Weekend Weekly

What is QR Code?

QR Code stands for Quick Response Code, also namely 2d Bar Code (Two Dimensional Bar Code)

It’s a two-dimensional code generates from text or URL, which directs people to retrieve resources like specific information, video clip, e-coupon etc., by using the QR decoder.This decoder basically is an application installed to a mobile device with camera lens, decoding the bar code through the scan process in high speed.

Not sure what I'm talking about, just click and play the following clip:




QR codes first hit mainstream when they were initially invented for tracking vehicle parts by manufacturers, for their super speedy and accurate characteristic. After a while, companies began to see the scope for its usage elsewhere within the world, which telecommunications industry took the chance and driven this technology in mobile phone.

It is now widely apply on Japan and Korea, at the marketing collaterals like newspaper, magazine, billboard, poster, display, menu, business card etc. and make it a great success on the mobile marketing.

QR Code on Japanese Magazine Advertisement

Profile in QR Code

Sources:

Wikipedia

Mobile Barcodes

Create your own QR Code