It’s a two-dimensional code generates from text or URL, which directs people to retrieve resources like specific information, video clip, e-coupon etc., by using the QR decoder.This decoder basically is an application installed to a mobile device with camera lens, decoding the bar code through the scan process in high speed.
Not sure what I'm talking about, just click and play the following clip:
QR codes first hit mainstream when they were initially invented for tracking vehicle parts by manufacturers, for their super speedy and accurate characteristic. After a while, companies began to see the scope for its usage elsewhere within the world, which telecommunications industry took the chance and driven this technology in mobile phone.
It is now widely apply on Japan and Korea, at the marketing collaterals like newspaper, magazine, billboard, poster, display, menu, business card etc. and make it a great success on the mobile marketing.
QR Code on Japanese Magazine Advertisement
Profile in QR Code
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