"Ubimark have republished Jules Verne’s classic Around The World In 80 Days enhanced with QR Codes. The QR Codes, two to a page, resolve to a mobile site where readers can participate in online conversations about the book, follow Phileas Fogg’s adventure on interactive maps and play audio or video versions." Quoted from 2d-code.co.uk
This is really a great news to me! What's better than an interactive book which you can access the moving animation or a view of information when reading the TEXT book! Not sure if this book got a teaser QR code for online book purchase from same author or publisher or air tickets to those countries, but I think this would be a good idea.
As an overview on Hong Kong's mobile marketing, the QR code
links printed media to interactive resources
adds value to the printed media, expanding limited resources to unlimted
provides quick and accurate click through to the website despite of keying in the web address
accesses from everywhere and is international
But at the same time, it experiences the following chanllenges
not everyone in Hong Kong is using smartphone and not all phones are compatable with QR code reader, affects in a lower penatration rate
QR codes is not widely used nor being acknowledged in Hong Kong
it needs to accompany with wireless connection and high data plans
The sucessful of QR code in Japan is mainly because of the putting QR technology, mobile device and media together. We in Hong Kong now is having the QR technology - dood me co, QR code reader or application and those enhanced mobile devices - smartphones, what we are waiting for are the broad usage of QR code in mobile marketing, on the printed media.
I trusted that would be in a great sucess and becomes a popular marketing tool in a near future!
