QR Code - Pros and Cons

As an overview on Hong Kong's mobile marketing, the QR code

• links printed media to interactive resources
• adds value to the printed media, expanding limited resources to unlimted
• provides quick and accurate click through to the website despite of keying in the web address
• accesses from everywhere and is international

But at the same time, it experiences the following chanllenges

• not everyone in Hong Kong is using smartphone and not all phones are compatable with QR code reader, affects in a lower penatration rate
• QR codes is not widely used nor being acknowledged in Hong Kong
• it needs to accompany with wireless connection and high data plans

The sucessful of QR code in Japan is mainly because of the putting QR technology, mobile device and media together. We in Hong Kong now is having the QR technology - dood me co, QR code reader or application and those enhanced mobile devices - smartphones, what we are waiting for are the broad usage of QR code in mobile marketing, on the printed media.

I trusted that would be in a great sucess and becomes a popular marketing tool in a near future!

QR Code in Hong Kong

Unlike Japan, QR code is not widely used in Hong Kong but just remember some of the magazines like Weekend Weekly and New Monday.

The QR code has been enhanced with features here in Hong Kong, named dood me co (嘟嘟碼) powered by "2DiC", with a bit different on the layout which include the 2d bar code as well as a 10-digit number code, which benefits the user without a camera featured mobile phone. To link the printed media with interactive technology everywhere conveniently, adding value to both marketer as well as the user on mobile marketing.

Click here and watch the cooking demo

dood me co's System Architecture

Weekend Weekly x dood me co

 

Sources:

dood me co

Weekend Weekly