Billboard aside the road to Hung Hom MTR station,
can you find this?
can you find this?
Even on the Earth Hour Poster, have you awared of this?
It's all about QR Code
How much do you know about QR code? May be this blog helps a bit! ENJOY~
July 4, 2010
QR Code Case Study - Around The World In 80 Days
Around The World In 80 Days with QR Codes
"Ubimark have republished Jules Verne’s classic Around The World In 80 Days enhanced with QR Codes. The QR Codes, two to a page, resolve to a mobile site where readers can participate in online conversations about the book, follow Phileas Fogg’s adventure on interactive maps and play audio or video versions." Quoted from 2d-code.co.uk
This is really a great news to me! What's better than an interactive book which you can access the moving animation or a view of information when reading the TEXT book! Not sure if this book got a teaser QR code for online book purchase from same author or publisher or air tickets to those countries, but I think this would be a good idea.
Resources:
http://2d-code.co.uk/around-the-world-with-qr-codes/
http://ubimark.com/in/books/288
"Ubimark have republished Jules Verne’s classic Around The World In 80 Days enhanced with QR Codes. The QR Codes, two to a page, resolve to a mobile site where readers can participate in online conversations about the book, follow Phileas Fogg’s adventure on interactive maps and play audio or video versions." Quoted from 2d-code.co.uk
This is really a great news to me! What's better than an interactive book which you can access the moving animation or a view of information when reading the TEXT book! Not sure if this book got a teaser QR code for online book purchase from same author or publisher or air tickets to those countries, but I think this would be a good idea.
Resources:
http://2d-code.co.uk/around-the-world-with-qr-codes/
http://ubimark.com/in/books/288
July 3, 2010
QR Code - Pros and Cons
As an overview on Hong Kong's mobile marketing, the QR code
But at the same time, it experiences the following chanllenges
The sucessful of QR code in Japan is mainly because of the putting QR technology, mobile device and media together. We in Hong Kong now is having the QR technology - dood me co, QR code reader or application and those enhanced mobile devices - smartphones, what we are waiting for are the broad usage of QR code in mobile marketing, on the printed media.
I trusted that would be in a great sucess and becomes a popular marketing tool in a near future!
- links printed media to interactive resources
- adds value to the printed media, expanding limited resources to unlimted
- provides quick and accurate click through to the website despite of keying in the web address
- accesses from everywhere and is international
But at the same time, it experiences the following chanllenges
- not everyone in Hong Kong is using smartphone and not all phones are compatable with QR code reader, affects in a lower penatration rate
- QR codes is not widely used nor being acknowledged in Hong Kong
- it needs to accompany with wireless connection and high data plans
The sucessful of QR code in Japan is mainly because of the putting QR technology, mobile device and media together. We in Hong Kong now is having the QR technology - dood me co, QR code reader or application and those enhanced mobile devices - smartphones, what we are waiting for are the broad usage of QR code in mobile marketing, on the printed media.
I trusted that would be in a great sucess and becomes a popular marketing tool in a near future!
July 2, 2010
QR Code in Hong Kong
Unlike Japan, QR code is not widely used in Hong Kong but just remember some of the magazines like Weekend Weekly and New Monday.
The QR code has been enhanced with features here in Hong Kong, named dood me co (嘟嘟碼) powered by "2DiC", with a bit different on the layout which include the 2d bar code as well as a 10-digit number code, which benefits the user without a camera featured mobile phone. To link the printed media with interactive technology everywhere conveniently, adding value to both marketer as well as the user on mobile marketing.
dood me co's System Architecture
Weekend Weekly x dood me co
Sources:
June 30, 2010
What is QR Code?
QR Code stands for Quick Response Code, also namely 2d Bar Code (Two Dimensional Bar Code)
It’s a two-dimensional code generates from text or URL, which directs people to retrieve resources like specific information, video clip, e-coupon etc., by using the QR decoder.This decoder basically is an application installed to a mobile device with camera lens, decoding the bar code through the scan process in high speed.
Not sure what I'm talking about, just click and play the following clip:
QR codes first hit mainstream when they were initially invented for tracking vehicle parts by manufacturers, for their super speedy and accurate characteristic. After a while, companies began to see the scope for its usage elsewhere within the world, which telecommunications industry took the chance and driven this technology in mobile phone.
It is now widely apply on Japan and Korea, at the marketing collaterals like newspaper, magazine, billboard, poster, display, menu, business card etc. and make it a great success on the mobile marketing.
It’s a two-dimensional code generates from text or URL, which directs people to retrieve resources like specific information, video clip, e-coupon etc., by using the QR decoder.This decoder basically is an application installed to a mobile device with camera lens, decoding the bar code through the scan process in high speed.
Not sure what I'm talking about, just click and play the following clip:
QR codes first hit mainstream when they were initially invented for tracking vehicle parts by manufacturers, for their super speedy and accurate characteristic. After a while, companies began to see the scope for its usage elsewhere within the world, which telecommunications industry took the chance and driven this technology in mobile phone.
It is now widely apply on Japan and Korea, at the marketing collaterals like newspaper, magazine, billboard, poster, display, menu, business card etc. and make it a great success on the mobile marketing.
QR Code on Japanese Magazine Advertisement
Profile in QR Code
Sources:
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