Unlike Japan, QR code is not widely used in Hong Kong but just remember some of the magazines like Weekend Weekly and New Monday.
The QR code has been enhanced with features here in Hong Kong, named dood me co (嘟嘟碼) powered by "2DiC", with a bit different on the layout which include the 2d bar code as well as a 10-digit number code, which benefits the user without a camera featured mobile phone. To link the printed media with interactive technology everywhere conveniently, adding value to both marketer as well as the user on mobile marketing.
dood me co's System Architecture
Weekend Weekly x dood me co
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